BELLEVUE, Wash – July 18, 2016 – Egencia® announced today the completion of a new air shopping experience for business travelers. This enhancement incorporates transparent access to multiple fares via the full availability of branded fares in a simple, easy-to-navigate air booking path.
Many airlines in the North American market have moved toward branded fares inclusive of ancillary services and other benefits. By providing access to multiple fare classes, Egencia moves beyond “one size fits all” air searching to an individualized approach for business travelers. Its platform will provide full fare access for the top airlines operating in North America.
Extensive research on user behavior has allowed Egencia to elegantly merge choice and selectability of airfare options in an efficient, easy-to-understand, booking flow. For travelers and arrangers, this refined experience will reduce the time needed to find and book fares inclusive of preferred benefits. The platform prominently displays the branded fare name, exchange and refund conditions, and key fare attributes, such as a free checked bag or accelerated boarding.
“Business travelers demand choice and clarity and our airline partners want to make sure their product offering and unique features are clearly labelled in the display,” said Mark Hollyhead, senior vice president, Egencia Americas. “Developing a solution for airline branded fares is another example where Egencia is leading the way in responding to the needs of the business travel market and letting customers vote with their clicks and the usage of our products.”
Built on a single global platform, the new air shopping experience is another demonstration of consumer-like user experience design, guided by deep insight of behavioral data.
Egencia will preview this technology in August of this year to select North American customers. The new air shopping experience will be widely available in the fall of 2016.
Swing by our booth at the Global Business Travel Association (GBTA) event in Denver, Colorado to see these features live at booth #1442. Or follow along virtually on our blog or Twitter for updates live from the show.