GBTA Recap: key themes and takeaways

The annual Global Business Travel Association (GBTA) convention was the most global meeting of Travel Buyers and suppliers in the show’s nearly 50 year history.  This year’s GBTA convention attracted more than 7,000 attendees to Boston in July. With a show theme of convergence, we saw the evolution of the traveler experience take center stage throughout the show. Watch this video to get an overview of key show themes and takeaways in five minutes:

You can also check out highlights of the GBTA Convention in the 90 second video below: