What a difference a year makes. 2016 was all about mobile, with widespread development and availability of online booking tools and apps across all devices. We are less than halfway into 2017, and Artificial Intelligence (AI), or intelligence exhibited by machines, has taken over as this year’s “it” technology. Along with Machine Learning (ML), Augmented Reality (AI) and Virtual Reality (VR), it’s enough to make your head spin.
In fact, before we begin, a small test on tech terms… Not really – but here’s a short glossary of terms to help you sort your AI, ML and AR from your VR.
Now that we’re on the same page, let’s talk about why this is relevant to you. Emerging technologies have the potential to make corporate travel easier, smarter and more insights-driven for both the business traveler and the travel manager. Business travelers are consumers too, and they have come to expect simple, intuitive mobile technologies in all aspects of their lives.
So, where does the corporate travel industry stand today? What’s possible right now? And what can you, as a Travel Manager, expect in the next few years?
You ask, we answer. We’re launching a blog series that addresses these exact questions – demystifies the jargon of new technologies and lets you know how this is likely to impact you and your travelers.
Here’s a sneak peek at what’s ahead in our Ditch the #TechSpeak blog series:
- Mobile’s Impact on Business Travel: Despite all of the talk about various forms of tech, mobile is currently one of the best tools for traveler engagement. A mobile-first strategy is critical today – and we’ll share great examples and learnings on how to make sure mobile is working for you.
- Big Data and Business Travel: There is so much data available today, especially within the travel industry. How do you sift through it all and take action to improve the experience of your travelers?
- Machine Learning and Natural Language Processing: Think you know what “personalized” means. Think again. Machine Learning will build a highly-personalized experience for your travelers based on their previous travel experiences and preferences. Natural Language Processing will make this even easier – the traveler will simply be able to tell their app/computer what to do. That’s not to say that the Travel Manager won’t be involved – you’ll need to continue to use tools to guide your travelers towards efficient in-policy decisions.
- Duty of Care, and Technology: Emerging technology has the potential to revolutionize how we deal with travel disruption. In some cases, AI and ML, along with location services, may be able to prevent the disruption entirely. How much would your travelers love you if that was the case?
- Alternative Reality with AR and VR: Augmented and Virtual Reality enable users to experience “alternative” realities. Think about what that means. You could give a traveler a remote tour of a couple of hotels before they decide on one. Or help your travelers navigate an unfamiliar airport or transportation route.
We’re looking forward to exploring the technology revolution in business travel with you! Watch this space…
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