Have you ever told your kids, “Because I told you so?” How well did that work for you? Would you ever say those words to an employee in your corporate travel program?
As much as you’d probably like to, I’m sure you can imagine the response you’d receive. While you would never utter those words out loud, have your actions spoken them?
Many parenting books outline the importance of setting clear expectations and communicating in order to improve children’s behavior. The same principles apply to changing business travelers’ behavior. In order to convince rogue travelers to book through your corporate travel program, you need to reframe the conversation so travelers know their needs and safety are your number one priority.
In preparation for International Health and Safety Work Day, we asked members of the Egencia Connect Advisory Board to share how they communicate the importance of safety to their business travelers. Here are some great ideas you may want to consider:
As a travel manager, you’ve probably heard travelers questioning why they have to book through your company’s travel provider. To combat these questions, one Travel Manager created a presentation that she shares at group meetings across the company.
The presentation opens with, “The reason we have a travel program is to offer our employees a safe and efficient travel experience.”
She continues with a full list of all of the reasons the company has a managed travel program, once again pointing out that her top priority for the travel program is “Safety and Security.”
The travel managers of Egencia Connect use several ways to communicate the importance of traveler risk management. Beyond the importance of booking within the program, they also emphasize steps business travelers can take to ensure their safety while on a work trip.
One Travel Specialist creates an annually-updated brochure, titled “Resolve to Travel More Safely.” She offers safety tips for every stage of a business trip—from packing to flying to driving to taking public transportation. For example, she alerts her travelers to “Always carry an ID and emergency contact on your person.”
Others share Traveler Safety Checklists company-wide and some communicate safety tips via a travel blog or Chatter account.
There’s a “Rule of Seven” that states a message must be heard at least seven times before a person will buy a product. Repetition is also key to changing traveler behavior.
One Travel and Expense Manager holds an annual travel fair. To emphasize the company’s travel risk policies, she hands out wallet-sized cards with the company’s insurance policy that travelers can carry with them at all times. Knowing visuals are often remembered more than words, she also shares a live stream demo of the company’s risk management tools on a huge plasma TV. Attendees can see where employees are in the world that day and the resources available to them in case of an emergency.
Sharing is Caring
Too often business travelers associate travel policy solely with cost savings. Now is the time to change that misconception. Download a list of traveler health and safety tips you can share with travelers today.