Preferred hotels are the star players of your travel program. Your booking tool shows them first to score maximum savings and satisfaction for travelers. But can these preferred hotels really deliver a winning hotel program?
You should evaluate whether a chainwide discount is driving travelers to spend more to get a discount. When determining this, three critical questions need to be answered:
- Does my spend pattern justify having a small blanket discount with a hotel chain? If not, can I negotiate individually with key properties in high volume cities to drive the best savings?
- Does my TMC provide a discount program for non-negotiated properties? Does that allow for coverage and savings that float based on the daily rate and not tied to a static list of properties?
- Will this discount cost me more because travelers are going to book higher rates?
By answering these three questions, you can evaluate the pros and cons of a chainwide discount program and determine the best way forward.
Are chainwide discounts costing your company? Click here for the full position paper.
Nathan Brooks, Director of Client Services for Egencia