Two out of three business travellers trust email over social media

by Egencia Blog Team

Two out of three business travellers trust email over social media

Only 12% of UK business travellers want to hear about travel disruption updates on social media whilst 66% would rather receive an email, new research from Egencia, the business travel arm of Expedia, has shown.

The results show that although business travellers worldwide like to share travel tips over LinkedIn and Twitter, they trust email more for travel disruption updates. The survey of more than 6000 business travellers globally showed that 66% would prefer to hear directly from their travel provider via email about a service disruption than hear about it over social media. 

But the research showed that when it comes to sharing travel tips, more than half of UK business travellers (58%) prefer to use social media to share recommendations with colleagues.

Lodging tips (91%) and ground transportation (84%) were ranked as the most important, followed by restaurant recommendations (82%) and then airlines (77%).

With the launch of the new Egencia app for Apple Watch and Android Wear, business travellers can now simply tap their smartwatch to get real-time travel updates and contact a travel consultant directly.

The Egencia research was carried out by Northstar between April and May 2016.



About Egencia

Egencia makes business travel better by making it more connected and complete. Egencia puts travellers at the heart of business travel, continuously supporting them with solutions that are more engaging and effective. Driven by consumer insights and technology investments from parent company, the Expedia group, Egencia connects everything travellers need - content, technology, service and reporting - in one place. Egencia provides services in more than 65 countries. To connect with Egencia, visit, Twitter or our blog.

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About the Study

This study was conducted on behalf of Egencia by Northstar, a globally integrated strategic insights consulting firm. The study was conducted among 6,057 business travelers aged 18 and older in UK, France, Germany, Sweden, Denmark, Norway, Finland, China, Australia, India, USA, Canada. Surveys were completed online in April and May 2016. Assuming a probability sample, the margin of error would be +/-1.3 percentage points, 19 times out of 20.

Articles authored by members of the Egencia Global Marketing Communications Team.